Events are a cornerstone of member engagement, but declining attendance can indicate underlying issues. Our event audit process dives deep into the “why” behind your event’s performance, offering actionable recommendations to elevate your event’s impact.
The first stage of event planning involves data mining and research, starting with in-depth interviews to gather feedback from key stakeholders, followed by reviewing past conference data and launching a public survey to assess attendee preferences. The gathered insights will inform the planning of future conferences and help refine the event’s direction.
The audit includes reviewing pricing strategies, demonstrating the conference’s value, distinguishing it from other events, and refining promotional efforts to better market the conference to participants and sponsors.
The audit also focuses on refining sponsorship opportunities by improving the sponsorship prospectus, adjusting pricing structures, and maximizing the ROI and ROE for sponsors to ensure their investment is valuable.
The Education & Professional Development phase focuses on aligning content with participant preferences, adjusting session formats, and selecting keynote speakers, while ensuring a strong speaker confirmation process.
Considerations for event design include optimizing flow, layout, technology, social activities, and food & beverage offerings to create a memorable experience, all while ensuring the budget aligns with these enhancements.
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